The founder, Haruji Yamamoto established Yamamoto Optical Lens Factory in Osaka City
After World war II, We started the production of swimming goggles.
Pilot goggles for military to prevent dust and sunlight are produced.
Developed first in Japan, the sunglass frames are made by plastic molding.
Changed brand logo SWAN to SWANS with the aim of doing our best is not alone.
Anti-fog safety goggle “NO.990-H” was made our own way in safety industry.
Anti-fog featured ski goggle developed by our original technology was developed. Our history of Anti-fog technology had began.
“701ED” was featured new technology of moving out of fogging by heating wire.
The company name changed to "YAMAMOTO KOGAKU CO., LTD. ". At the same time, the brand logo was renewed to "SWANS sports" without the swan mark.
“SW-AF7” was released. High performance anti fog swimming goggle was our revolutionary technology.
Mirror typed swimming goggle “SW-70M” became famous by triathletes.
Sports sunglass “Gullwing” was weard by athlete at world game.
Our first racing goggle “SR-1” was released.
New technology of inserting polarized sheet into swimming goggle.
Celebrated 100years. New logo design was revailed.
Developed original anti-fog technology “Premium anti-fog” which is far superior than before.
Announced a partnership with World Para Swimming. SWANS is official approved supplier of World Para Swimming equipment.
Successed to sand-wich the mirror layer between
normal lens so it prevents any scratching.
Made a contract with Japan goalball association. Original model was released.
2023
We are 112 years!
Our story is to be continued.
